12 Ups & 4 Downs From AEW Dynamite (Feb 5)
7. The Extra Effort
The extra effort AEW put into hyping Cody's lashings was very much appreciated, particularly as they didn't really need to do anything here. This was already Dynamite's biggest selling point. It didn't require any extra build-up, but the promotion chose to do so anyway, giving the whole thing a little extra sizzle with a couple of quick, effective segments.
The first saw MJF claim that Cody wouldn't make it to 10 lashings before Taz showed up, saying that the ritual humiliation showed how much 'The American Nightmare' wants to face MJF. Later, we got a heavy, sombre interview from Dustin Rhodes, who said that while he felt uncomfortable thinking about what was going to happen, MJF would soon find out that Cody is tougher than he thinks.
Pro-wrestling is all about hype. Here, AEW did a good job of amping things up in only a couple of minutes, making for a very economical use of TV time.