13. 'Sell Properly, Without Dying'
Roberts reveals an important tip given to him while training in Canada during the early years of his career. Veteran Moose Morowski taught him to sell properly "without dying", meaning that it's important to constantly give out "unnatural movements" when putting over an opponent's offence. Clearly Jake feels that selling a move by lying completely still is an easy way out. It would be useful for many members of the current WWE roster to heed this advice too; watching today's product, so many big moves are sold "like death", but comparatively less thought is given to the little things that can make an opponent seem especially dangerous.