14 In-Ring Wrestling Secrets Jake Roberts Revealed On Stone Cold's Podcast

9. 'Never Say Anything You Can't Do'

Another tip that the current WWE would do well to heed involves promo work, and the fact that too many wrestlers are spouting outlandish claims on the mic - only to have their words rendered irrelevant by a subsequent loss. In fairness to the current crop of WWE talent, a good portion of this blame can be laid at the feet of the writing team, rather than the wrestlers themselves - but Roberts' point still rings true. As a heel, Jake explains the benefit of never exaggerating in a literal sense. He claims he never intimidated an opponent by saying "I'mma kill him", but rather "I'mma make you wish you were dead", as it's both more imaginative and less concrete. By taking such a precaution, heat can be retained even after losing a big feud.