14 In-Ring Wrestling Secrets Jake Roberts Revealed On Stone Cold's Podcast

7. 'Obey The Referee. That's Where Your Heat Is.'

Roberts again bemoans a tendency of the modern heel, criticising everybody's preference to bully or push around referees. A simple psychological trick he often used to gain heat involved actually obeying the referee's instructions, backing off when overstepping the line and pretending to be a virtuous competitor, only to stick the boot in once the official had turned his back. This would naturally infuriate the crowd more than a bullish heel steamrolling the referee out of the way, a tactic Roberts believes was made even more effective by the crucial use of facial expressions.