14 Reasons 2015 Was The Worst Ever Year For WWE Creative

13. A Lack Of Long-Term Planning

No matter how many times this next point has been criticized, the writing team continues to ignore the importance of long-term planning. There are valid reasons to change plans, scripts and formats at the last minute, but dropping storylines and booking on the fly should not become the norm. Unfortunately, that is exactly what's happening in WWE. The latest example is the whole Lana/Rusev/Ziggler/Summer Rae storyline that, as bad as it was, was completely abandoned after Lana, on Twitter, revealed her real-life engagement to her fake-life rival and ex-boyfriend Rusev that was picked up TMZ. If that was a one-off, I'd be able to forgive the WWE for it, but it's not. Most likely the fault lies with Vince McMahon as he may decide at the last minute to change things around, but regardless of who's to blame in this case, the only way to get back on track is to write and book for the future. Start at the end and work backwards. WCW was ridiculed for constantly dropping storylines and not booking long-term. Now, it's become common on WWE programming as well.
Contributor
Contributor

A former stuntman for Paramount Pictures, Matt enjoys sports, water skiing, driving fast, the beach, professional wrestling, technology, and scotch. At the same time, whenever possible. Having attended many famous (and infamous) shows including WrestleMania XV, In Your House: Mind Games, and the 1995 King of the Ring, Matt has been a lifelong professional sports and wrestling fan. Matt's been mentioned in numerous wrestling podcasts including the Steve Austin Show: Unleashed, Talk Is Jericho, and Something To Wrestle With Bruce Prichard. As a former countywide performer, Matt has been referred to as Mr. 300 for his amazing accomplishments in the world of amateur bowling. He is also the only man on record to have pitched back-to-back no hitters in the Veterans Stadium Wiffle Ball League of 2003.