14 Reasons 2015 Was The Worst Ever Year For WWE Creative

12. Where's The Heat?

The sports-entertainment genre has always been a business that has told the story of good vs. evil being settled in a ring. Regardless of whom or what is perceived as "good" and "bad" in the changing times, the morality play of babyface vs. heel remained. WWE has blurred the lines in such a poor way that audiences often do not know whom to cheer, and one of the causes is a lack of HEAT. Where has the heat gone? Why are the audiences supposed to want to pay to see the heel get their comeuppance if they're never building their heat? It has and always will be a crucial element to the professional wrestling business and, make no mistake, Vince McMahon is still in the pro-wrestling business. His company might be different than the rasslin his daddy booked, but to ignore the basic fundamentals of this genre is so stupid, it's beyond words. It makes no sense and it goes against everything the business is about. No matter how bad Vince wants to reinvent the wheel with what type of business he is perceived to be in, the fact is he runs a pro-wrestling company. Call it 'rasslin', call it sports-entertainment, call it baseball for all I care, but it doesn't change the type of product fans expect and Vince McMahon is not providing it to them.