15 Misconceptions About AEW You Probably Believe
1. “AEW Doesn’t Tell Stories”
This is the worst one. It wasn’t true, ever, and it isn’t true now.
Tony Khan does enjoy booking a throwaway trios match with a random assortment of names, yes. These Conglomeration-pilled party attractions are thrown on Collision for two reasons: they eat into TV time, and the crowds enjoy the speedy action and wholesome vibes. The second reason alone, incidentally, is a good enough reason to do them.
Yes, some AEW matches happen without any “storyline” “build” - but that is because, answering another criticism at the same exact goddamn time, they aren’t matches so much as fixtures. Fixtures happen in sports. The idea is to depict AEW as a live sports broadcast that happens to be filmed, and not an overly-produced and patently scripted television show. Booking a “random” match that functions to position the winning wrestler further up the card is a story - especially for a promotion that aims for a more sporting feel where the action is emphasised as a selling point unto itself. The more often a booker does this, the less contrived the actual grudge programmes will feel.
CM Punk Vs. MJF was the peak of 21st century storytelling. Its only competition at the artistic summit was waged by AEW again, with the Kenny Omega Vs. Hangman Page saga. Some people would place Hangman Vs. Swerve Strickland alongside those feuds as the trifecta of seminal AEW programmes - that, or Toni Storm Vs. Mariah May.
Tony Khan does tell stories; he just doesn’t have his characters repeat the premise and story beats at one another over and over and over again.
That’s the difference.