15 WWE SummerSlam 2018 Impulse Reactions

12. Fringe Players

Ronda Rousey Alexa Bliss
WWE

Virtually all the drama between Seth Rollins and Dolph Ziggler during their SummerSlam opener was garnered from if recent returnee Dean Ambrose would lamp Ziggler's second Drew McIntyre, or perhaps turn on Seth in a frenzied state at the tail end of the clash.

Neither happened, really, but Ambrose' teasing body language from start to finish allowed viewers to think it might.

Rather than decking the baddies, he merely covered Rollins up whenever McIntyre tried to rabble rouse. Even as Rollins celebrated another Intercontinental Title win, Ambrose stood exactly where needed to be to make those expecting a turn think it was coming despite no eventual backstab.

The feud moves forward in ernest now, with various pre-event sources suggesting that a tag team battle between the four awaits at September's Hell In A Cell. It's all set dressing for an implosion between the former Shield members, but great things look set to come to those of us that have patiently waited.

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Michael is a writer, editor, podcaster and presenter for WhatCulture Wrestling, and has been with the organisation nearly 8 years. He primarily produces written, audio and video content on WWE and AEW, but also provides knowledge and insights on all aspects of the wrestling industry thanks to a passion for it dating back over 35 years. As one third of "The Dadley Boyz" Michael has contributed to the huge rise in popularity of the WhatCulture Wrestling Podcast and its accompanying YouTube channel, earning it top spot in the UK's wrestling podcast charts with well over 62,000,000 total downloads. He has been featured as a wrestling analyst for the Tampa Bay Times, GRAPPL, GCP, Poisonrana and Sports Guys Talking Wrestling, and has covered milestone events in New York, Dallas, Las Vegas, Philadelphia, London and Cardiff. Michael's background in media stretches beyond wrestling coverage, with a degree in Journalism from the University Of Sunderland (2:1) and a series of published articles in sports, music and culture magazines The Crack, A Love Supreme and Pilot. When not offering his voice up for daily wrestling podcasts, he can be found losing it singing far too loud watching his favourite bands play live. Follow him on X/Twitter - @MichaelHamflett