17 Ways WWE Has Changed Since It Was The WWF

5. Revenue

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2018 was financially transformative for WWE, but not in ways that particularly benefited the actual consumer. Moneyed television deals and the problematic relationship with the Saudi Arabian Sports Authority saw Vince McMahon diving into McDuckian rivers of gold, but these wads of wonga were brand new in comparison to traditional takings.

Gone was the need to bring home the bacon from live events, pay-per-views or merchandise - WWE scooped over 50% of their revenue from the aforementioned deals as well as other investments and endorsements. They're still wrestling small fortunes from all of us, but our hard-earned investment no longer reflects a majority, regardless of how much a McMahon tells us we still come first.

The corporate culture changes can be largely credited to Stephanie McMahon and Triple H's gradual takeover of the operational side of the industry. Bruce Prichard returned in 2019 in a creative role, but the likes of him and the rest of the jobs-for-the-boys bunch carried over from the 1990s that The Chairman had previously kept around were gradually with leadership figures such as co-presidents Michelle Wilson and George Barrios.

From the original top table, only Kevin Dunn remains - and not coincidentally, production style is one of the few things that hasn't massively altered since the 2002 WWE shift.

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Contributor

Michael is a writer, editor, podcaster and presenter for WhatCulture Wrestling, and has been with the organisation over 8 years. He primarily produces written, audio and video content on WWE and AEW, but also provides knowledge and insights on all aspects of the wrestling industry thanks to a passion for it dating back over 35 years. As one third of "The Dadley Boyz" Michael has contributed to the huge rise in popularity of the WhatCulture Wrestling Podcast and its accompanying YouTube channel, earning it top spot in the UK's wrestling podcast charts with well over 62,000,000 total downloads. Within the podcasting space, he also co-hosts Benno & Hamflett, In Your House! and Podcast Horseman: The BoJack Horseman Podcast. He has been featured as a wrestling analyst for the Tampa Bay Times, GRAPPL, GCP, Poisonrana and Sports Guys Talking Wrestling, and has covered milestone events in New York, Dallas, Las Vegas, Philadelphia, London and Cardiff. Michael's background in media stretches beyond wrestling coverage, with a degree in Journalism from the University Of Sunderland (2:1) and a series of published articles in sports, music and culture magazines The Crack, A Love Supreme and Pilot. When not offering his voice up for daily wrestling podcasts, he can be found losing it singing far too loud watching his favourite bands play live. Follow him on X/Twitter - @MichaelHamflett