Since the Dudley Boyz returned to the WWE fold, rumours have occasionally flared up regarding the potential of a Bubba Ray heel push - a direction influenced by his period spent as TNA mega-heel 'Bully Ray'. Although WWE have given away no clues as to the possibility of this so far, Bubba noticeably went the extra mile with his heelwork last night, specifically targeting top babyface Roman Reigns with slaps, shoves, and constant trash talk.
