20 Most Hated Heel Moves In Wrestling History

Back in the summer of 1987, Ted DiBiase re-debuted for the WWF as the Million Dollar Man, an arrogant, obscenely rich heel that would insist that money could buy everything and everyone. He’d attempt to prove it over the following months, humiliating the undercard and even members of the live crowd by making them do ridiculous things or undertake silly tasks for money.

It was in late 1987 that he would set his sights on the WWF Championship, announcing his plans to simply buy the title from Hulk Hogan. Needless to say, Hogan refused, demanding that DiBiase face him for it in the ring if he wanted it so badly.

Frustrated by the Hulkster’s moral code (shhh, I know, it’s only a story), the Million Dollar Man approached one of Hogan’s nemeses, Andre The Giant. On the 5 February 1988 instalment of NBC’s The Main Event, a bogus referee counted Hogan’s shoulder down when it was clearly up, and the match was awarded to Andre, ending a title reign that had lasted over four years.

Minutes after winning, with boos still raining down on him, Andre simply gave the title to his patron Ted DiBiase.

Hogan initially accused DiBiase of paying a ringer to have surgery to look like WWF official Dave Hebner, but it later transpired that the Million Dollar Man had simply conspired with Hebner’s evil twin Earl.

Regardless, DiBiase’s plan didn’t work: the title was declared vacant, and ‘the Macho Man’ Randy Savage would defeat the Million Dollar Man in the final of the resulting tournament to crown a new WWF Champion. Still, for a few days the Million Dollar Man became the man who screwed Hulkamania at the height of its power.