The booking team frustratingly booked Ambrose to lose to Show, showing a strange lack of priorities. Dean is in need of a big win, having been decisively removed from the title picture (for now) at Money In The Bank. Big Show would have been the perfect fall guy - an always-imposing big man with nothing to lose by putting someone over. Instead, Ambrose lost a glorified squash by countout, while the announce team went crazy over his resilient attempts to get back in the ring. Newsflash, guys: pretty much every babyface on the roster would have been expected to do the same.