25 Worst Wrestling Moments Of 2024
24. Dynamite's Rebrand Falls Flat
In analysing the business metrics of AEW in 2024 against 2023, the graphs mostly trend in one direction only, but Dynamite in particular has revealed a sharper creative focus than much of what seemed to alienate and annoy so much of the base 12 months earlier.
Seemingly in a failed attempt to capitalise on the much-ballyhooed return of "The Feeling" and Tony Khan's social media suggestions that 2024 was going to be the new 2021, the company significantly overhauled Dynamite's branding for the first time in its five year history and the results were...disconcertingly mixed at best.
The return of entrance tunnels delighted some, but old aesthetics don't conjour up old magic, as WWE had already found out with constant nostalgia shows in the 20 years between their mainstream fall-off and Vince McMahon resigning in disgrace. Conversely, Dynamite's original opening theme meant a lot to a lot. The only affection expressed towards song 2 has been during the week The Elite remixed the visuals to feature only their clips.