25 Years Of WWE Raw Mistakes
6. 2012 - John Cena Vs Michael Cole (June 4th)
WWE's 'Be A STAR' campaign launched in April 2011 amidst enough press that CM Punk was able to touch a nerve with it at the tail-end of his legendary Las Vegas 'Pipe Bomb', but the company took just over a year to completely contradict the message within the body of their own show.
Michael Cole's destruction at the hands of John Cena wasn't just a rotten Raw main event, though it absolutely was that. Cole had been a bully and a pest from the commentary desk for the better part of a year by the time he squared up to 'The Champ', but retribution came thick and fast from Jerry Lawler, Jim Ross and virtually everybody else he wronged.
His last villainous stand sent a cast-iron message about bullying alright - don't be a star, be a bigger bully. 'Big Match John' humiliated the announcer in a gross farce, stripping him nearly naked, physically dominating him, mocking his begging apologies and drenching him in barbecue sauce. He p*ssed himself laughing at the end too. What a star.