3 Ups & 7 Downs From WWE SmackDown (July 22)

Downs...

7. Boring Set-Up

The Street Profits Usos Theory Madcap Moss
WWE.com

This is not on the talent.

The Street Profits, Usos, Theory and Madcap Moss were only doing what they were asked to do, and they cannot be blamed for how outright tepid that promo train skit was. The whole segment was stock WWE skit 101, and that's not a compliment.

If Vinnie Mac has truly left the creative nest, then things need a major shakeup soon. It's a real problem when even the most casual of fans can see exactly where a segment is going, but it still takes an age to get there - everybody could see that this was turning into a six-man later in the show.

WWE's creative approach needs an overhaul in some areas generally, and this is one of them. Fans don't need some 10-minute long lay-up for a match that really won't matter in the grand scheme of things anyway, do they? Do they?!

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Lifelong wrestling, video game, music and sports obsessive who has been writing about his passions since childhood. Jamie started writing for WhatCulture in 2013, and has contributed thousands of articles and YouTube videos since then. He cut his teeth penning published pieces for top UK and European wrestling read Fighting Spirit Magazine (FSM), and also has extensive experience working within the wrestling biz as a manager and commentator for promotions like ICW on WWE Network and WCPW/Defiant since 2010. Further, Jamie also hosted the old Ministry Of Slam podcast, and has interviewed everyone from Steve Austin and Shawn Michaels to Bret Hart and Trish Stratus.