Its that time of the year again, when WWE slaps about 1,000 gallons of pink paint and dye all over the company and pats itself on the back for its dedication to the fight to end breast cancer. Lets leave out the political and social issues surrounding Susan G. Komen itself. That alone could warrant a big pink flag, but the way WWE goes all-in on this is mind-boggling. OK, the ring rope and logo on the ramp is fine. And Triple H and others wearing breast cancer lapel pins works too. Even washing the faces merchandise in pink can be excused even though that rapidly approaches tacky. But having the heels do it too? WWE is asking fans to start suspending reality a little too much. And the Courage Conquer Cure T-shirt? Its an obvious play off Brock Lesnars Eat Sleep Conquer the Streak shirt, and thats just getting beyond ridiculous. Now theyre turning Lesnars catchphrase into a gimmick for Komen. But the biggest offense by far has to be bringing in Hulk Hogan solely to shill for Komen, calling it the biggest honor for him to support the group, even dubbing the next month Komen-Mania. Look, if Hulk came out and spoke about his mother having breast cancer or some personal connection, it would have made perfect sense. But what did he add that the announcers hadnt already said? https://www.youtube.com/watch?v=lrivYRamBNE All this appearance did was cheapen Hogans appeal and draw. WWE has to realize that guys like Hogan, Ric Flair and Shawn Michaels can be reasons for fans to tune in to Raw, but if its for stuff like this, youre going to get bitten.
Scott is a former journalist and longtime wrestling fan who was smart enough to abandon WCW during the Monday Night Wars the same time as the Radicalz. He fortunately became a fan in time for WrestleMania III and came back as a fan after a long high school hiatus before WM XIV. Monday nights in the Carlson household are reserved for viewing Raw -- for better or worse.
