The WrestleMania ringsider told the sad story better than WWE could - a Japanese Shampoo Commercial was the composite of idea balls pushed to the surface by the creative manatees for Booker T and Edge.
The pair subsequently paid off their D-Show storyline with a C-Show match on the 'Grandest Stage'. The mutual disappointment between the fans and the wrestlers was palpable.
The future 'Rated-R Superstar' got just 60 seconds more than his storyline sibling, but at least got a win in this turgid clash, like he even needed it. Edge genuinely looked happier snaring the shampoo deal than this huge hometown victory.
Michael is a writer, editor, podcaster and presenter for WhatCulture Wrestling, and has been with the organisation nearly 8 years. He primarily produces written, audio and video content on WWE and AEW, but also provides knowledge and insights on all aspects of the wrestling industry thanks to a passion for it dating back over 35 years. As one third of "The Dadley Boyz" Michael has contributed to the huge rise in popularity of the WhatCulture Wrestling Podcast and its accompanying YouTube channel, earning it top spot in the UK's wrestling podcast charts with well over 62,000,000 total downloads. He has been featured as a wrestling analyst for the Tampa Bay Times, GRAPPL, GCP, Poisonrana and Sports Guys Talking Wrestling, and has covered milestone events in New York, Dallas, Las Vegas, Philadelphia, London and Cardiff. Michael's background in media stretches beyond wrestling coverage, with a degree in Journalism from the University Of Sunderland (2:1) and a series of published articles in sports, music and culture magazines The Crack, A Love Supreme and Pilot. When not offering his voice up for daily wrestling podcasts, he can be found losing it singing far too loud watching his favourite bands play live. Follow him on X/Twitter - @MichaelHamflett