5 Key Focus Areas For AEW Dynamite Year 3

Though most of AEW’s success to date has come from their offering of a high-quality in-ring product, which has included tapping into the fanbases of TNA and NJPW by opening the ‘forbidden door’, their endeavours outside of the ring cannot be faulted either.

Merchandise flies off the virtual shelves of both their own store and the one at ProWrestlingTees, the official podcast is fourth in the Apple wrestling charts and a set of Ringside Collectibles action figures is launched each month, to name but a few successes.

Almost all of this is aimed at ‘diehard’ fans that are tuned into everything going on within the world of wrestling, however, and there’s only so many more of these left to attract. To grow further as a brand and increase the viewership of Dynamite and Rampage, they will presumably look at opportunities to engage with a wider audience.

There’s no one easy way to do this. WWE is a household name worldwide and even those without the faintest interest in wrestling would be able to tell you who they are, whilst AEW are relatively unknown by comparison. Brand strength is everything in business and whether its through their upcoming video game, more non-wrestling programming like Rhodes To The Top, international touring to boost their profile outside of the USA or further immersive content akin to some of the WWE Network’s better output (such as behind-the-scenes documentaries), they’ll be hungry to bolster it.