5 Positives & Negatives Heading Into WWE Hell In A Cell 2016

Speaking of missed opportunities, it seems fairly apt to move onto the United States Championship scene next, and in particular this rivalry between Roman Reigns and the champion-turned-challenger, Rusev.

Initially, I’d been all for Reigns’ acquisition of the US belt. Not only would this afford him some time away from the top-tier title and the baying anti-Reigns brigade, but putting the belt on a former world champion would presumably help to elevate the title – similar to the way in which John Cena did so when he reclaimed the title back in 2015.

Unfortunately though, and not for the first time, the Reigns-effect hasn’t quite mirrored the Cena-effect.

While the Reigns vs. Rusev feud has been afforded plenty of time in the spotlight, the championship has largely been an afterthought. Instead, the rivalry has been based around a personal tiff, and while that certainly furthers the story between these two, it doesn’t do too much for the title’s prestige.

Perhaps I’m being too picky here, but I just feel like the company could have done more to make the United States Championship – rather than Roman Reigns – the centrepiece in this one.