5 Reasons Kevin Owens Must Win The WWE Intercontinental Title
4. To Flesh Out The Midcard Babyface Roster
The WWE babyface midcard roster is pretty thin right now. Who exactly is there? Cesaro, Dolph Ziggler and Neville? You could put Reigns and Ambrose in there as well maybe, but either way it looks quite thin.
At first glance, having a babyface Intercontinental champion makes sense, as there is a bigger pool of potential heel challengers. I disagree, however, and feel that the situation is perfect to put the belt on a heel and build some new credible babyfaces around him.
As far as heels go, there aren't many better than Kevin Owens. Despite being very, very popular, the guy is such a natural jerk in his performance that it is difficult not to root for the babyface. Of course, the creation of credible babyfaces is less a product of an individual feud and more down to consistent booking over time, but this is an opportunity to test the waters that WWE would be foolish to miss out on.