5 Reasons Kevin Owens Must Win The WWE Intercontinental Title
2. He Is Unspoiled In The Eyes Of The Audience
Many may claim differently due to how his feud with Cena ended, but Kevin Owens is still largely fresh, new and unspoiled in the eyes of the WWE Universe. Rather than having years of up and down booking which leads to mild indifference from the audience (see Kingston, Kofi, Ziggler, Dolph and Cesaro among others), Owens still feels like a big deal.
By having him win the Intercontinental title, Kevin Owens has a chance to change the way the title is viewed by the audience. If Wade Barrett wins it, he has been booked so poorly that many are led to believe that the title itself is only at that level, rather than a top tier prize. Put it on Owens and you have offer the title a chance to rehabilitate its image.
Much the same as fleshing out the babyface roster, Owens' unspoilt image can help rehabilitate some of the abandoned faces in the lower and middle reaches of the roster.