How late is too late to announce a card for an event that could well be the biggest you ever run and one you're billing as the biggest event in wrestling history?
Rhetorical and unreasonable, perhaps, but the lack of obvious builds and buzz for both All In London at Wembley Stadium and All Out from Chicago the following week made for quite the strange disconnect with the obvious business successes both shows will come to reflect. Nearly 100,000 people will pay to attend company events over a seven day period and eventually a couple of zeroes can be added to that to denote the dollars its various television properties will command. This marks an incredible year for AEW, so why hasn't the television felt that way?
Going into another key Dynamite, a fairly moribund card didn't generate much buzz, but could the lack of in-ring and abundance of promos plug the gap for punters keen to know who they're going to be paying to see?
Michael is a writer, editor, podcaster and presenter for WhatCulture Wrestling, and has been with the organisation nearly 8 years. He primarily produces written, audio and video content on WWE and AEW, but also provides knowledge and insights on all aspects of the wrestling industry thanks to a passion for it dating back over 35 years. As one third of "The Dadley Boyz" Michael has contributed to the huge rise in popularity of the WhatCulture Wrestling Podcast and its accompanying YouTube channel, earning it top spot in the UK's wrestling podcast charts with well over 62,000,000 total downloads. He has been featured as a wrestling analyst for the Tampa Bay Times, GRAPPL, GCP, Poisonrana and Sports Guys Talking Wrestling, and has covered milestone events in New York, Dallas, Las Vegas, Philadelphia, London and Cardiff. Michael's background in media stretches beyond wrestling coverage, with a degree in Journalism from the University Of Sunderland (2:1) and a series of published articles in sports, music and culture magazines The Crack, A Love Supreme and Pilot. When not offering his voice up for daily wrestling podcasts, he can be found losing it singing far too loud watching his favourite bands play live. Follow him on X/Twitter - @MichaelHamflett
