5 Ways WWE Can Fix Its Broken Product

This was touched on in point three, but it needs repeating. I don’t remember a time in WWE history when wins and losses mattered less. Whilst the focus may be on the entertainment side of things now, the entertainment still comes from a faux-sport based on competition, but who wins doesn’t seem to matter at all. It’s easy to point fingers at Cena again here, but in this case it is justified. If Kevin Owens beats him clean in the middle of the ring, only for Cena to come out the next week and say Owens hasn’t proven anything, who cares that Owens beat him?

This plague has mostly infested the middle of the card however. Wins are traded back and forth, to the point where everyone is on the same level and nobody cares. If one week on RAW we see Ziggler beat Neville and a rematch is set for Smackdown, it is pretty much a given that Neville is getting his win back. There’s no incentive for winning, other than immediate glory. If everyone wins, nobody wins.

The lack of importance on victory also leads to predictability and boredom. Remember last summer when The Usos had a great series of matches against Luke Harper and Erick Rowan? Whilst yes, the matches were great, there really was little reason why Harper and Rowan got continued title shots. I don’t advocate the ‘you lose, get to the back of line’ mentality, but surely things must be earned? 

This is where a company like Chikara really excels. In order to earn a championship match, a competitor must first gain three points, which they do by winning three consecutive matches. Say Big Show loses an Intercontinental title match against Ryback, rather than coming out on RAW the next night and KO-ing The Big Guy to get another shot, why not have him have to claw his way back? Give us reasons to care about matches.