5 Ways WWE Can Fix Its Broken Product
3. Develop The Middle Of The Card
Despite the dreariness of the show right now, it is undeniable that WWE is going through a golden period talent-wise. From top to bottom, the company has never had such a deep roster, a roster with such exciting talent, potential and variety. When the era of the three-hour RAW was ushered in, this should have seen more time dedicated to making the card as tight as possible from top to bottom. Instead we get whatever main event feud is going on force-fed down our throats whilst the talent in the middle twiddles its thumbs.
With three hours at their disposal, there really is no excuse for not making the viewer care about more than four or five characters on the show. The wrestlers in the midcard seem stuck in this ‘purgatory’ that many speak of, where they will trade wins back and forth so that nobody gains but nobody loses. It is mind numbing, and makes these matches just seem pointless. They seem that way because they essentially are.
I don’t have so much faith in WWE with this one, because even when they attempt to engage middle characters in a story it inevitably invokes eye rolling and questionable hand motions. Take the recent King-dispute between King Barrett and R-Truth. For the past however long, they have been having a faux-comedic feud over Barrett’s hard won King of the Ring status, something that has been completely devalued by Truth coming out with a bed sheet and a plunger. In a couple of months, this feud will (hopefully) have been forgotten and both guys will be back to square one.
Use the extra time to develop the roster. One of the reasons Lucha Underground is so wonderful is that every character seems to have a purpose, a story, an arc. There’s no reason why WWE can’t do a better job of this.