5 Ways WWE Can Make The Intercontinental Title Relevant Again

It's been too damn long since that title meant anything.

Brock Lesnar is the current WWE World Heavyweight Champion and there are rumors that he will be wearing the gold until next year€™s WrestleMania 31. Some fans love the idea of a champion who only shows up on special occasions while others feel it is the champion€™s duty to wrestle on every pay-per-view as well as Raw, Smackdown. There are valid points on both sides of the argument. Old school fans who grew up with Hulkamania won€™t even bat an eyelash at a part-time wrestler carrying the belt. Those who were raised in the Attitude Era and beyond have been spoiled, in a sense, because a weekly appearance by the champion is the norm. There really is no right or wrong answer to the part-time Lesnar equation. However, in order to appeal to those who want a top-tier champion on a consistent basis, WWE already has the answer, they just need to pull the trigger and use it. It€™s a prop that weights 15 lbs., bears gold plates and is held together by a white leather strap. It€™s called the Intercontinental Championship. Back in the day, the world title matches sold the show and the IC title match often stole it. Being the Intercontinental champion meant you were the second best wrestler in the company and the next in line to be the guy. Unfortunately, the once prestigious championship that produced bouts such as Randy Savage vs. Ricky Steamboat, Bret Hart vs. Davey Boy Smith, and Shawn Michaels vs. Razor Ramon is now nothing more than a hollow badge of honor where the title holder experiences defeat more often than triumph. The current generation of fans has been conditioned to not take the IC title seriously, just like they are used to having the world champion appear on a regular basis. If there is any validity to the reports that Brock Lesnar won€™t appear again in 2014, making the IC title relevant again could fill the void of a sparsely used world champion and here are five ways to make this happen.

Atlee Greene is a freelance writer for various sites, including,,, and He is also a former independent professional wrestler and promotes shows in the Massachusetts area.