2. Get Rid Of The White Strap
This may seem insignificant and minute, but having anything besides a black strap makes the belt look second rate and will make it a little harder to market it as a coveted prize. In fact, changing it right before this initiative begins and putting it on someone like an Ambrose or Wyatt would be a slight of hand way of saying this title matters now. Out with the old, in with the new. Professional wrestling lends itself to having different and over the top theatrics and props but some things need to maintain a level of seriousness in order to get them over to their desired result. Boxings highly recognized championships have different color straps and they are rather ugly. Someone once told me that it doesnt matter what the belt looks like because its the fact that you are the champion that matters. Titles mean zilch in boxing these days as it is all about the "moneyweight" fights instead of championship glory. There are plenty of former Intercontinental champions who have changed the color of the belt over the years. Goldust often switched between white and gold and Ultimate Warrior constantly used a variety colors to match his ring attire. While being color coordinated, never hurt anyone and would normally be cool for a secondary title, you dont want the centerpiece of a major initiative to look like a fashion accessory.