5 Ways WWE Can Make The Intercontinental Title Relevant Again

3. Consistency Is Key

The ideology that wins and losses don€™t matter has plagued WWE creative for quite some time. With all the start and stop pushes over the years, several wrestlers have had their stock damaged beyond repair. Kofi Kingston is very talented performer but he is a prime example of someone that could beat Brock Lesnar, clean, and in the middle of the ring for the WWE title tomorrow and no one would buy it or be excited. Big E, Dolph Ziggler, The Miz, Wade Barrett and others all lost more often than they won and were made to look like jabronies in the process. Winning is everything and having the champion win title and non-title matches in high profile situations will increase the value of the role, championship and wrestler.