3. Matt Hardy
Yes, Matt Hardy's an oftentimes mess of a human being who has seen his worth as an in-ring performer by the standard of the top-tier of WWE's current product probably dwindle considerably in recent years. However, one thing Matt Hardy knows is how to translate on-screen success to sustainability in the social space. Long before Zack Ryder took the viral road to in-ring success with his "Z! True Long Island Story," Matt Hardy's "Hardy Show" (now available via Youtube) has existed for a decade and in featuring largely self-shot content that ties in strongly with his in-ring persona and his non-wrestling reality. As well, in creating a 360-degree universe unto himself that is supported by a rabid fanbase (a combined total of 1.6 million between Twitter, Facebook and Youtube followers alone), he's become a draw now used by everyone from Impact Wrestling to your favorite local indy to assist them in achieving their economic goals. Do we want Matt Hardy in the ring? Maybe every so often. Do we want Matt Hardy maybe sitting with rising talents who want to learn how to ensure financial sustainability both while in WWE and as well, if/when their WWE careers come to a close? Certainly. Helping a wrestler (who is, at the end of the day, an independent contractor) learn how to be an all-around valuable asset to a company (and industry) now discovering how to manipulate considerable revenue streams both in the ring, at the merchandise table and now in multiple ways online? It's probably something worth considering the potential headache of having Matt Hardy back in the company absolutely worth the time and effort.