5 Wrestlers WWE Should Re-Sign To Win At Social Media

2. Shane/Gregory "The Hurricane" Helms

Screen Shot 2014 03 17 At 18 43 23 While a severe motorcycle accident (and transitioning into becoming a true family man) has left the former WWE Cruiserweight and Tag-Team Champion in less-than-ideal shape for doing 300+ days a year on the road, Shane Helms's legacy in pro wrestling has as much with being a groundbreaking junior heavyweight competitor as it does with his early adoption (and adaption) to the internet as a significant communicative space. Foremost, shanehelms.com is the longest running website owned and operated by a professional wrestler. As well, from Myspace, to Twitter, Facebook, Youtube, Instagram and more, Helms has always set the standard in being the first to arrive and create the most value for fans from interacting with the talent themselves online. In an era where social media can create full transparency, having Helms under WWE contract as an "interactivity advisor" could be key. Teaching talents, how to share, what to share, why to share, and importantly, how to respond, absolutely has value at the current time. While it can be argued that in the gimmick-heavy world of pro wrestling that social media shouldn't be for everyone, for those who do engage, doing so in a way that provides instantaneous and lasting value is key. Being a fan isn't just limited to being in an arena or watching three hours of Raw anymore. Social media turns being a fan into a 24-7-365 experience. Who better to teach how to make that work than the first wrestler to excel at doing so?
Contributor
Contributor

Besides having been an independent professional wrestling manager for a decade, Marcus Dowling is a Washington, DC-based writer who has contributed to a plethora of online and print magazines and newspapers writing about music and popular culture over the past 15 years.