5 WWE Money In The Bank Babyfaces Who Cashed In Like Heels
1. CM Punk
Let's wind up this article by looking at the one time a babyface came across as a heel on purpose.
CM Punk's victory over Jeff Hardy provided the perfect catalyst for the Straight Edge Superstar's descent to the dark side. Fan reaction to Punk's victory was decidedly nonplussed and with good reason. Both wrestlers were fan favourites, and Punk's last world championship run - which also came as the result of a MitB cash in - was a disaster. Nobody wanted another poor title run, especially if it came at the expense of the wildly charismatic Hardy brother.
Fortunately, WWE knew what they were doing. Punk and Hardy were natural enemies, with Punk being strictly Straight Edge and Jeff being... not so much. Their rivalry became the hottest thing in the company, and elevated Punk's star far more than his abysmal run as World Heavyweight Champion.
There's no doubt that the value of the MitB briefcase has been devalued over time, but Punk's change in fortunes after winning it shows why it still retains its iconic status. Whoever holds the briefcase has the chance to become a legend (like Punk) or a loser (also like Punk), and it's fascinating to see which way fortune (or the WWE booking committee) will take them.