50 Ups & 50 Downs For WWE's Decade: The 2010s

5. Bray Wyatt

Just look at two separate feuds during the death knell of Bray's original singles run that sum up why he's always failed on the main roster as well as how.

A giant bug was an appropriate takeaway visual for his WrestleMania 33 feud with Randy Orton, considering how Wyatt was squashed like one just minutes later. An offensively pedestrian WWE Title win for 'The Apex Predator' should have a nadir for a character such as Bray, but the defeat instead kicked open unseen trapdoors he subsequently went sailing through.

Their useless 'House Of Horrors' rematch was an insulting mess. Shoddy horror flick action in the pre-tape begat an uninteresting conclusion designed to move Orton onto his WWE Title feud with Jinder Mahal. Bray couldn't even get near the belt in a contractually obligated rematch he actually won.

For a man capable of changing house lights and human arms merely with the raising of his own, Finn Bálor as both 'The Demon' and 'The Man' didn't have it in him to carry Wyatt to something good. Bray caught a serious viral infection right before he was to debut his literal manifestation of Sister Abigail to conclude their feud. Sh*tting the bed in private was presumably infinitely preferable to doing it on pay-per-view.

Your writer once dedicated an entire article to Bray Wyatt's disastrous WWE run, but - like everybody else - spent months drunk on optimism for his bright future after a bizarre 2019 reinvention actually worked. The Fiend seemed like a rehabilitation for the ages...until the company squandered everything they'd built by his second match. And as for that...