50 Ups & 50 Downs For WWE's Decade: The 2010s

4. Seth Rollins Vs The Fiend

Hyperbole to put this as one of the worst 50 moments of the decade? Possibly? Worth arguing for it's place? Absolutely.

F*ck WWE for the state of this match, f*ck them if they had reasons beyond their control for having it go to a non-finish, f*ck Road Dogg for having post-show fights with fans years ago about seeing where the story goes as if everything was still joined up, and most of all f*ck all of us for always accepting the corporate reasons for something sh*t rather despite a willingness to betray the creative. Because this was a betrayal for the ages.

WWE sold tickets to a show based on the premise of their most over character doing battle with a Universal Champion he'd taken complete control of on television. For an eighth of the match, they allowed the match to tell the story - The Fiend no-selling just about everything finally, finally brought Bray Wyatt as close to The Undertaker as his fans have been fantasy booking for years, but the moment the match careers off a cliff can be viewed with eyes sealed shut.

The browbeaten Sacramento crowd began sounding their displeasure as Seth hit stomp after stomp after stomp after stomp as bullsh*t on top of b*llocks killed both characters rather just the one. An abysmal non-finish was an entirely unacceptable ending to a contest where men (two in particular) risked their lives for the cause. It's not the worst because it just happened, or because of the rushed and panicked booking that brought it to life in the first place.

It's the worst because it's the f*cking worst.