6 Ups & 4 Downs From WWE SmackDown (31 Jan)
Downs...
4. The Half-Assed Super Bowl Tie-In
This wasn't a regular edition of SmackDown. It was a "Super" one.
WWE's Super Bowl tie-in was so blatantly last-minute this writer almost died from giggling. It's like someone at FOX said, 'Uh, guys, the Chiefs play the 49ers in 48 hours. Maybe you should say something about that on SmackDown?'; panic must've been everywhere backstage before someone reached for the black marker pens.
The word "Super" was super-imposed over the top of the usual SmackDown logo like someone had rediscovered Microsoft Paint. Either that or Hogan and the boys had been called upon to bring their old nWo spray cans to the show so WWE's graphics department could go to town on that logo '4 life'.
As usual, the word "Super" was a lazy attempt at souping up a show that didn't need it. Despite pre-advertising four HUGE matches beforehand, WWE mostly phoned it in on Friday when it came to in-ring action. Their NFL hype may have been bigger were it not for Vinnie Mac's own football league too.