6 Ways WWE Can Save Apollo Crews
4. Back In The IC Title Picture
It is hard to fully get behind a character unless they have something to fight for. There has to be a goal for them to reach if the fans are expected to root for them. As of right now, the Intercontinental Championship remains on SmackDown, but the wider division around the title has received very little in way of build. This needs to be expanded with multiple contenders vying for opportunities and Apollo should be right in the mix.
In part, the lack of build is down to the time constraints of a two hour show and the fantastic work of The Miz and Dolph Ziggler, who have put on arguably the best feud in the company this calendar year. There has been no need to add extra competitors to the equation and rightfully WWE have let it play its course. But guys like Crews, Corbin, and Swagger are not close to the World Title picture at present and could be pushed as competing with eachother for a #1 contender's spot in the mid-card title scene.
Everything can change at Survivor Series if Sami Zayn defeats Dolph Ziggler (either taking the title to Raw or being drafted to SmackDown himself) but whatever the case, Apollo's failed attempt at SummerSlam should not be a one and done scenario.