Whichever way this match goes, Rusev's coming out looking weak (unless he goes over clean, which is simply not going to happen). Serious reports of a Lana face turn have been flying around for a while now, especially after her recent take on the Fandango dance, and the story of a Cena victory inspiring her to join the good ol' US of A looks rather likely. Assuming Rusev loses, or wins via nefarious means, this will be the third PPV in a row he'll have emerged from with less credibility than the last. A trio of defeats would put the seal on a rapid decline from which it's hard to see him recovering, a real shame given the promise he has shown since graduating from NXT.