Just as the British Bulldogs reign began in Europe, it ended there too. Sure, he defended the belt in North America a few times, but when he lost to Shawn Michaels in Birmingham, England, it helped to maintain the titles eponymous tradition. The next time the championship changed hands though was back on American soil. As was the next time. And the next time. And the next time and Ill stop there as Im you see where this is going. In the titles early days, defences in Europe may have been few and far between, but as time went on they became even scarcer still. In fact, the European title only changed hands in the continent that it was named after on one other occasionat Rebellion 2000 when Crash Holly beat William Regal in the champs own back yard. More on that one later though. The point here is that with defences in Europe becoming almost non-existent, the title lost one of its key selling points. Without that novelty, its little surprise that the championship soon fell to bottom of the companys hierarchy.
