7 Things That Are CLEARLY Wrong With WWE Following Royal Rumble 2015
7. The WWE Network Only Works If The Pay Per Views Feel Like A Steal At $9.99
In the new digital content-driven era, the consumer's first thought is to consume content for free, rather than paying ANY cost for it. Yes, while the WWE Network is only $9.99, a savvy internet searcher can find any WWE pay-per-view online for $FREE.99 instead. The key then is to over-deliver on content to the point where fans feel like the company deserves their ten dollars per month because they're doing something really nice for them by giving them the company's entire history online for 1/6th of the cost of Wrestlemania. If the PPV content sucks, then the goal is to still be a WWE fan, but just find all of WWE's content available for free anyway. #CancelWWENetwork, indeed.
Besides having been an independent professional wrestling manager for a decade, Marcus Dowling is a Washington, DC-based writer who has contributed to a plethora of online and print magazines and newspapers writing about music and popular culture over the past 15 years.
