7 Things WWE Can Learn From ALL IN

6. How To Pace A Long Show

All In Kenny Omega Penta El Zero
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The average WWE pay-per-view is a long, tiring slog that leaves the viewer worn out by the end, and ALL IN's runtime wasn't much different. Including the Zero Hour pre-show, it ran for five hours exactly, yet it was nowhere near as gruelling as an Extreme Rules, Backlash, Or Money In The Bank.

Why? Because ALL IN gradually built in importance throughout the night.

Much like a New Japan show, it started with MJF vs. Matt Cross and Stephen Amell vs. Christopher Daniels. They were fun, but mattered little in the grander scheme. The four-way women's bout picked up the pace, but Nick Aldis vs. Cody was the real turning point, and by the time it had concluded, the former Stardust's NWA Title win gave ALL IN its first truly big moment.

The action only escalated with the batsh*t insane Joey Janela vs. Hangman Page bout, and this continued throughout the night, with each new contest raising the stakes from the last (even if the main event was cut short).

For the most part, ALL IN saved its best moments for last. Contrast with the average WWE pay-per-view, when highlights are scattered all over the place, and it's easy to understand the event's success.

Channel Manager
Channel Manager

Andy has been with WhatCulture for eight years and is currently WhatCulture's Wrestling Channel Manager. A writer, presenter, and editor with 10+ years of experience in online media, he has been a sponge for all wrestling knowledge since playing an old Royal Rumble 1992 VHS to ruin in his childhood. Having previously worked for Bleacher Report, Andy specialises in short and long-form writing, video presenting, voiceover acting, and editing, all characterised by expert wrestling knowledge and commentary. Andy is as much a fan of 1985 Jim Crockett Promotions as he is present-day AEW and WWE - just don't make him choose between the two.