7 Things WWE Can Learn From ALL IN

5. Variety Without Alienation

WWE serve too many masters. They're constantly cramming their shows with wildly different types of content to appeal to different groups of fans, but the results are mammoth events that feel disjointed and all over the place.

A great, workrate-centric Seth Rollins bout regularly follows misfiring "comedy" like Bobby Lashley's sisters. It doesn't work. Often, it feels as though these pieces are written by completely different creative teams, so divergent are their tones and voices, which is why the critical response to WWE events is rarely universal.

ALL IN had great variety too. Joey Ryan's procession of penises was one of the silliest things that'll happen in wrestling all year. Kenny Omega vs. Pentagon and Joey Janela vs. Hangman Page were brutally violent. Nick Aldis vs. Cody delivered emotional, nostalgic storytelling. Stephen bloody Amell had a wrestling match. The list goes on.

But while WWE's "variety" creates an awkward, jarring patchwork in which nothing truly fits, ALL IN's worked. It fit within the show rather than emerging out of nowhere, and with the bulk of the material coming from stories build on Being The Elite, fans were expecting it. The event successfully weaved different tones without truly straying from their overall feel, while WWE don't even have an overall feel.

Channel Manager
Channel Manager

Andy has been with WhatCulture for eight years and is currently WhatCulture's Wrestling Channel Manager. A writer, presenter, and editor with 10+ years of experience in online media, he has been a sponge for all wrestling knowledge since playing an old Royal Rumble 1992 VHS to ruin in his childhood. Having previously worked for Bleacher Report, Andy specialises in short and long-form writing, video presenting, voiceover acting, and editing, all characterised by expert wrestling knowledge and commentary. Andy is as much a fan of 1985 Jim Crockett Promotions as he is present-day AEW and WWE - just don't make him choose between the two.