7 Things WWE Can Learn From ALL IN
5. Variety Without Alienation
A "Phalanx of Phalluses" #ALLIN
— TDE Wrestling (@totaldivaseps) September 2, 2018
➡️ https://t.co/2AEuPvrsmg
➡️ https://t.co/mNpVzZkjg8 pic.twitter.com/nXoZDqZuPi
WWE serve too many masters. They're constantly cramming their shows with wildly different types of content to appeal to different groups of fans, but the results are mammoth events that feel disjointed and all over the place.
A great, workrate-centric Seth Rollins bout regularly follows misfiring "comedy" like Bobby Lashley's sisters. It doesn't work. Often, it feels as though these pieces are written by completely different creative teams, so divergent are their tones and voices, which is why the critical response to WWE events is rarely universal.
ALL IN had great variety too. Joey Ryan's procession of penises was one of the silliest things that'll happen in wrestling all year. Kenny Omega vs. Pentagon and Joey Janela vs. Hangman Page were brutally violent. Nick Aldis vs. Cody delivered emotional, nostalgic storytelling. Stephen bloody Amell had a wrestling match. The list goes on.
But while WWE's "variety" creates an awkward, jarring patchwork in which nothing truly fits, ALL IN's worked. It fit within the show rather than emerging out of nowhere, and with the bulk of the material coming from stories build on Being The Elite, fans were expecting it. The event successfully weaved different tones without truly straying from their overall feel, while WWE don't even have an overall feel.