7 Times WWE Actually Did Something Classy

5. When They Launched An Anti-Bullying Campaign For Kids

The people who roll their eyes and criticise WWE about launching an anti-bullying campaign for kids in schools tend to be the same crew that cannot let go of their insufferable nostalgia for the Attitude Era. Sure, it might look a bit twee and a bit naff to see a superstar that is supposed to be a total badass lecturing kids about the ill effects of bullying €“ but that€™s only if you can€™t empathise with the children they are targeting. Despite how much we might hate it, us adult fans aren€™t who WWE are targeting. For better or for worse, kids are who they are trying to appeal to. And considering how exploitative WWE can be of people that are struggling with illness (I€™ve written about how disgusting their exploitation of Breast Cancer is before) it€™s a refreshingly classy move to see WWE use their power and influence with kids to actually engage them face to face on a serious issue. Does it work? It€™s hard to say. After all, how do you measure something like that? But they are working with some VERY respected and well-regarded organisations like GLAAD (Gay and Lesbian Alliance Against Defamation) to try and make sure that today€™s kids are more tolerant and respectful of diversity than we were when we were young, so there must be something to it. Besides, WWE used to be an organisation that used homophobia and racism for cheap heel heat on a regular basis in the past, so it€™s nice to see them grow up and start to realise that in 2016 there is no place for that crap (not that there was before, mind). There is still plenty of work to do, but when you see other wrestling organisations dig their heels in and fail to move with their times, it makes WWE's progression all the more impressive.