7 Traps WWE’s Brand Extension Has Fallen Into (Again)
5. Glut Of Pay-Per-Views Across Both Brands
Eyes will roll anytime someone complains about too much content in WWE. After all, isn't it a good complaint to have? Fans growing up in the 1990s would have killed for a service as robust as the WWE Network, a one-stop-shop for everything related to WWE, WCW, and ECW sounds pretty damn good.
The main issue comes when analysing the sheer glut of shows WWE are now able to present. Not limited by pay-per-view companies and only having their own imaginations as a barrier, WWE's ambitious strategy includes putting on supershows for Raw and SmackDown monthly.
That's a lot of content, and some may even say it's a little too much. Referencing an earlier point, multiple pay-per-views each month actually exposes the lack of true roster depth on offer and leads to many repeat matches.
It could be argued that WWE have worsened problems witnessed during the first extension by booking more than one pay-per-view most months. There's only so much wrestling even the most hardcore of fans have the time to watch.