7 Ups & 2 Downs From AEW Dynamite: Fyter Fest (13 July)

1. Jay & Deeb Stumble

For a couple of reasons, this was a strong pairing on paper. Serena Deeb is set to challenge ROH Women's Champion Mercedes Martinez at Death Before Dishonor next week and would have been served well by defeating a beatable opponent with name value prior to that. Anna Jay, meanwhile, is a promising up-and-comer but still putting the pieces together, and theoretically benefits greatly from working with more experienced opponents.

Their bout ended up being better in theory than practice. Deeb and Jay failed to click, here. While Anna can be given a generous pass for failing to pull the crowd in in her hometown, given Savannah's general quietness, a series of clunky exchanges and awkward counters on her behalf (including one particularly dodgy-looking switch-up announced as a "back body drop") reduced the match to awkward, cumbersome parts.

It was a shame to see the wrestlers struggling for cohesion in this way, as they told a good story of the heel fighting with her head and the babyface her heart. Unfortunately, Jay, in particular, looked out of sorts, meaning the grappling changes, in particular, weren't as tight or fluid as we've come to expect from a Serena match.

AEW at least addressed the elephant in the room later in the night, as Tay Conti lambasted Jay, her former best friend, in the backstage area, saying that if she'd done something akin to destroying Ruby Soho's arm, she might make it to television more often. Not the most elegantly executed television segment, but one that was overdue.