7 Ups & 2 Downs From AEW Dynamite: Fyter Fest (13 July)

Ups...

7. Out Of The Dark

AEW Dark banner
AEW

AEW's refreshing approach to Dark this week continued on Fyter Fest, where Miyu Yamashita vs. Thunder Rosa and PAC vs. Shota Umino were both highlighted through quick recaps.

Featuring two matches with major title implications, Tuesday's Dark demanded extra attention - and this was effective marketing. Anybody who hadn't yet watched these two fun bouts may have been compelled to do so after being fed a taste of what they missed. This not only turns attention to the YouTube show, but also helps fill in the gaps for Dynamite and Rampage viewers who perhaps don't watch Dark every week, but need to know what two of AEW's top champions are getting up to nonetheless.

It's the kind of thing AEW should do more of to tie Dark, Elevation and its televised products together.

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Channel Manager
Channel Manager

Andy has been with WhatCulture for eight years and is currently WhatCulture's Wrestling Channel Manager. A writer, presenter, and editor with 10+ years of experience in online media, he has been a sponge for all wrestling knowledge since playing an old Royal Rumble 1992 VHS to ruin in his childhood. Having previously worked for Bleacher Report, Andy specialises in short and long-form writing, video presenting, voiceover acting, and editing, all characterised by expert wrestling knowledge and commentary. Andy is as much a fan of 1985 Jim Crockett Promotions as he is present-day AEW and WWE - just don't make him choose between the two.