7 Ups & 3 Downs From Last Night's WWE Backstage (Nov 19)
6. Making The Most Of The Main Man
WWE
There are countless ways to skin a cat, but CM Punk serving as the instant quick fix for Backstage's ratings woes was only going to be as good as their delivery of the news.
More on how the 'Voice Of The Voiceless' managed during his first night on set still to come, but congratulations to the company and (probably, mostly) Fox for the smart promotion and arrangement of his return.
It wasn't dragged out until the last five minutes of the show, nor was it hidden where viewers tuning in at the top of the hour wouldn't know when to find it. WWE would be wise to adopt this approach on all major shows - the element of "surprise" is only good when it's a pleasant one.
Michael is a writer, editor, podcaster and presenter for WhatCulture Wrestling, and has been with the organisation nearly 8 years. He primarily produces written, audio and video content on WWE and AEW, but also provides knowledge and insights on all aspects of the wrestling industry thanks to a passion for it dating back over 35 years. As one third of "The Dadley Boyz" Michael has contributed to the huge rise in popularity of the WhatCulture Wrestling Podcast and its accompanying YouTube channel, earning it top spot in the UK's wrestling podcast charts with well over 62,000,000 total downloads. He has been featured as a wrestling analyst for the Tampa Bay Times, GRAPPL, GCP, Poisonrana and Sports Guys Talking Wrestling, and has covered milestone events in New York, Dallas, Las Vegas, Philadelphia, London and Cardiff. Michael's background in media stretches beyond wrestling coverage, with a degree in Journalism from the University Of Sunderland (2:1) and a series of published articles in sports, music and culture magazines The Crack, A Love Supreme and Pilot. When not offering his voice up for daily wrestling podcasts, he can be found losing it singing far too loud watching his favourite bands play live. Follow him on X/Twitter - @MichaelHamflett
