7 Ups & 4 Downs From WWE SmackDown (28 Feb - Results & Review)

3. Erm…The Draft/Transfer Window?

CM Punk
WWE.com

So, what was the point in hyping up the Transfer Window if so many wrestlers are appearing on rival brands during WrestleMania season anyway? The timing couldn't have been worse, but this is something WWE does this constantly and it’s irritating. If the brand separation thing doesn’t matter and is a creative nuisance, then scrap it instead of playing pretend every once in a while.

Even Michael Cole showed up on SmackDown, for crying out loud.

He was one of the names included in the Window gimmick. Granted, Cole working an in-ring interview spot with Cody Rhodes on SmackDown isn't the most egregious thing in the world, but it is avoidable. Fellow Raw stars like CM Punk, Sami Zayn, Seth Rollins, Logan Paul and Bayley also showed up to work on Smackers like that had been the plan all along.

Again, what was the value of the Draft and/or Transfer Window then? This should be remembered the next time WWE bangs on about ironclad rosters or seismic brand leaps. Apparently, they just don't matter, but you should totally care about them when the company says you should. That's weak. Either book it properly or don't bother next time, 'cause it's a slap in the face to fans who invest.

Sure, everyone understands that 'Mania season hits different, but at least then have the smarts to book the Transfer Window during a different portion of the year. Why is that so difficult a concept for WWE to grasp?! Their approach is 'Worst Of WCW' levels of stupid, and it needs to stop.

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Lifelong wrestling, video game, music and sports obsessive who has been writing about his passions since childhood. Jamie started writing for WhatCulture in 2013, and has contributed thousands of articles and YouTube videos since then. He cut his teeth penning published pieces for top UK and European wrestling read Fighting Spirit Magazine (FSM), and also has extensive experience working within the wrestling biz as a manager and commentator for promotions like ICW on WWE Network and WCPW/Defiant since 2010. Further, Jamie also hosted the old Ministry Of Slam podcast, and has interviewed everyone from Steve Austin and Shawn Michaels to Bret Hart and Trish Stratus.