7 Ups And 6 Downs From Last Night's WWE Raw (Oct 22)

3. A Perfect Promo

Paul Heyman promo
WWE.com

Few people can do what Paul Heyman does, but everyone should try to emulate him.

Heyman came out to talk about the future of the WWE Universal Championship after it was revealed that because Roman Reigns vacated the title, Brock Lesnar and Braun Strowman would battle for the strap at Crown Jewel. Heyman started by talking up Roman and his courage to face his illness and how the title deserves to be held by a champ who can give 100%.

He then turned his focus to his client, switching from somber to a slow and steady build as he pumped up Lesnar, until he was at his usual full-throated defense of Brock.

It was a perfect arc from Reigns relinquishing the title to how Brock is going to march into the octagon with it. Only Paul Heyman could pull that off.

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Contributor
Contributor

Scott is a former journalist and longtime wrestling fan who was smart enough to abandon WCW during the Monday Night Wars the same time as the Radicalz. He fondly remembers watching WrestleMania III, IV, V and VI and Saturday Night's Main Event, came back to wrestling during the Attitude Era, and has been a consumer of sports entertainment since then. He's written for WhatCulture for more than a decade, establishing the Ups and Downs articles for WWE Raw and WWE PPVs/PLEs and composing pieces on a variety of topics.