7 Ups And 8 Downs From Last Night's WWE Raw (June 17)

4. Firefly Funhouse Approaching The Shark

For the last several weeks, Bray Wyatt’s Firefly Funhouse has been one of the more genuinely entertaining parts of Raw.

Monday’s installment was no exception, as it was the creepiest one yet, with Wyatt talking about people worshipping that which they fear, imploring them to “Follow the leader.” The video went through disturbing images and jump cuts everywhere, leaving you at least a little creeped out.

So why is this a down?

Right before going to commercial, the announcers hyped the segment like true pitchmen (and woman). But they sounded like hucksters at a carnival trying to sell looks at a freak show rather than conveying it was a disturbing video that is confusing and weird. Whereas before they were perplexed and mildly concerned after watching it, Michael Cole was almost exuberant as he sold the upcoming video.

That’s WWE in a nutshell. They find something that works and they find a way to make it decidedly uncool. They either over-hype it, over-commercialize it, over-sanitize it or over-produce it.

Think Damien Mizdow, or Finn Balor’s Demon, or Asuka’s mystique, or any host of things. You can almost see this coming as the WWE machine ramps up to “improve” Bray’s creation.