7 Ways WWE Can Improve The Product This Year

Who is the top heel? I don’t know the answer to this question, and I suspect most fans don’t either. That’s not a good thing. The vacuum at the top left by Seth Rollins was never properly filled, and as a result you have a group of mid-level heels, none of whom have risen to the top. Seamus tried to fill that role for a while, but it didn’t quite take. 

Kevin Owens is promising, but he’s on the edge of likable, and hasn’t been given the proper push to get there. Bray Wyatt has been lost in creative hell for the better part of a year. Brock? Nah. Not anymore. He’s happy to dance the edges. So, who?

There’s an argument that the Authority is the top heel, but I’d argue against that. The problem is Triple H is part-time, and if he feels the need to carry that burden, then he’s failed miserably at his job. There is a stark difference between the biggest corporate heel, and the biggest in-ring heel. The latter is necessary, the former is not.

Building a top heel from scratch isn’t as difficult as it might seem. Pick a guy that deserves a push. Let him go out there and do some truly despicable things. Put some hardware on him. Get out of his way.

Yes, something like this does require a bit of time, but the wheels haven’t begun to spin for anyone I can see. And that’s part of a larger problem. Creative has to commit to a storyline. In-ring action is great, but without the storyline to back it, they’ll never reach the stratosphere.