The stipulation for Dolph Ziggler's match against Sheamus is a "Kiss Me Arse" match meaning that the loser will have to kiss the "arse" (or ass) of the winner. It's a stipulation that really hasn't been used that many times in WWE history. The most prominent "Kiss My Ass" match was when The Rock beat Billy Gunn at SummerSlam 1999. Why would they bring back this stipulation 16 years later? It's hard to say. It seems pretty random because they could have just had a regular match and been good that way, but adding this stipulation feels a bit out of touch. When the Attitude Era was in full swing a stipulation like this would seem fitting. In today's PG era of WWE it feels totally out of place. Since WWE would likely have to deal with issues from sponsors if a grown man kissed another man in the arse, we shouldn't expect it to actually happen. Plus, it seems like Sheamus will get the win since he's a heel that is getting a push, so why would they have Ziggler do that? It doesn't seem likely from a story perspective and also feels out of place in WWE's PG environment.
John wrote at WhatCulture from December 2013 to December 2015. It was fun, but it's over for now. Follow him on Twitter @johnreport. You can also send an email to mrjohncanton@gmail.com with any questions or comments as well.