8 Best WWE Heel Turns (Where The Wrestler Changed Nothing)

5. Shawn Michaels

CM Punk Jeff Hardy
WWE

To many, Shawn Michaels is one of the greatest heels in the history of the wrestling business. To others, the Heartbreak Kid is one of the greatest babyfaces in the history of the wrestling business. But in 2005, he effortlessly transitioned to the dark side for the first time since his 2002 return to the ring.

That heel turn, of course, was facilitated so that Michaels could face off against Hulk Hogan at that year's SummerSlam.

After the pair teamed a couple of times, HBK would turn on the Hulkster and lay him out with a Sweet Chin Music. From there, Michaels did all that he could to antagonise Hogan ahead of their SummerSlam contest.

That match has gone down in infamy for the oft-comedic overselling from Shawn, yet his heel turn was nicely done in a way that made sense for him to finally get that Hogan match. The thing is, the Shawn Michaels character didn't change anything for that heel turn to take place.

Michaels was the brash, alpha male performer that he's always been - it's just that the legendary Hulk Hogan was the person in his crosshairs this time. And by the time that SummerSlam match was in the books, a post-match handshake between the pair saw Shawn instantly revert back to a babyface role.

Senior Writer
Senior Writer

Once described as the Swiss Army Knife of WhatCulture, Andrew can usually be found writing, editing, or presenting on a wide range of topics. As a lifelong wrestling fan, horror obsessive, and comic book nerd, he's been covering those topics professionally as far back as 2010. In addition to his current WhatCulture role of Senior Content Producer, Andrew previously spent nearly a decade as Online Editor and Lead Writer for the world's longest-running genre publication, Starburst Magazine, and his work has also been featured on BBC, TechRadar, Tom's Guide, WhatToWatch, Sportkskeeda, and various other outlets, in addition to being a Rotten Tomatoes-approved film critic. Between his main day job, his role as the lead panel host of Wales Comic Con, and his gig as a pre-match host for Wrexham AFC games, Andrew has also carried out a hugely varied amount of interviews, from the likes of Robert Englund, Kane Hodder, Adrienne Barbeau, Rob Zombie, Katharine Isabelle, Leigh Whannell, Bruce Campbell, and Tony Todd, to Kevin Smith, Ron Perlman, Elijah Wood, Giancarlo Esposito, Simon Pegg, Charlie Cox, the Russo Brothers, and Brian Blessed, to Kevin Conroy, Paul Dini, Tara Strong, Will Friedle, Burt Ward, Andrea Romano, Frank Miller, and Rob Liefeld, to Bret Hart, Sting, Mick Foley, Ricky Starks/Saints, Jamie Hayter, Britt Baker, Eric Bischoff, and William Regal, to Mickey Thomas, Joey Jones, Phil Parkinson, Brian Flynn, Denis Smith, Gary Bennett, Karl Connolly, and Bryan Robson - and that's just the tip of an ever-expanding iceberg. Where his beloved Wrexham AFC is concerned, Andrew is co-host of the Fearless in Devotion podcast, which won the Club Podcast of the Year gong at the 2024 FSA Awards.